PENILAIAN TENTANG DEMENSI KUALITAS JASA TERHADAP TINGKAT KEPUASAN KONSUMEN DALAM MENGGUNAKAN JASA MODIFIKASI DAN KONSTRUKSI KENDARAAN NIAGA PADA PT. ANUGERAH ABADI SURABAYA

Authors

  • Dijah Julindrastuti Fakultas Ekonomi Universitas Wijaya Kusuma Surabaya

DOI:

https://doi.org/10.30742/equilibrium.v2i4.178

Keywords:

Tangibles, reliability, responsiveness, assurance, empathy, kepuasan konsumen

Abstract

Penelitian ini membahas pengaruh dari demensi kualitas yaitu : tangibles, reliability, responsiveness, assurance dan empathy terhadap tingkat kepuasan konsumen terhadap produk kendaraan niaga. Hasil dari penelitian tersebut menunjukkan bahwa secara serempak faktor demensi kualitas mempunyai pengaruh yang signifikan terhadap kepuasaan pelanggan.

References

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Kotler, Philip. 1997. Manajemen Pemasaran . Analisis, Perencanaan, Implementasi Dan Kontrol. Jilid 1. Jakarta: Penerbit Prenhallindo.

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Issue

Vol. 2 No. 4 (2004): April

Section

Articles

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