Optimalisasi Media Sosial Terhadap Pemasaran Di Usaha Mikro Kecil Menengah

Abstract

The purpose of this mentoring to increase sales turnover in SMES Teh Rina catering. Social media utilization as an effective marketing strategy for all businesses, ranging from food, clothing, banking business and other services. Social media utilization is based on developing the rapid existence of smart gadgets that use is very commonplace for anyone. Social Media marketing strategy is very familiar to cyber users, especially the contemporary community. Many social media uses are intended as product promotion. It is one of the cultures of modern society that is more practical in accessing everything through its respective door gadgets. Social Media is a real example of making marketing more attractive, getting better and more practical. With digital smart gadgets and Internet data packages, people are already able to access and also market their wares there. Some platforms are very well used because it relies on images as the main attraction, it also comes with the facility of writing comments and also a short direct message making the favorite social media among the corpse. Catering business is also like not to lose to utilize social media, as the research is made. The catering of Teh Rina gets positive results with the existence of this social media. Discussions using social media as a tool for business development (product marketing) showed significant results.