Image of the Librarian in Five Music Videos: Narrative Roles and Stereotypes

Antonio Carlos Picalho

Abstract


Purpose Research. To analyze the representations of librarians in five music videos from different periods. Research Method. Descriptive, qualitative study with visual content analysis of five popular music videos: Head Over Heels (Tears for Fears, 1985), Everytime We Touch (Cascada, 2005), Teardrops on My Guitar (Taylor Swift, 2007), Out of the Game (Rufus Wainwright featuring Helena Bonham Carter, 2012), and Have It All (Jason Mraz, 2018).  Results. We observed the recurrence of immediately legible signs of the librarians such as silence, order, and control, as well as variations that shift the persona toward registers of affection, humor, or cooperative mediation, with arcs of change within some videos. Conclusions. The music videos still activate recognizable clichés of the professional image and reinforce long-standing stereotypes, but they also offer openings for reconfiguration when the narrative allows.


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References


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DOI: http://dx.doi.org/10.30742/tb.v9i2.4898

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