SEGMENTASI PASAR, PENENTUAN TARGET DAN PENENTUAN POSISI

Authors

  • Ni Ketut Yulia Agustini Fakultas Ekonomi Universitas Wijaya Kusuma Surabaya

DOI:

https://doi.org/10.30742/equilibrium.v1i2.169

Keywords:

segmentasi pasar, pasar sasaran dan strategi penentuan Posisi

Abstract

Keputusan tentang penentuan pasar sasaran yang akan dilayani merupakan keputusan strategi bisnis yang paling menentukan. Strategi penetapan pasar sasaran adalah tentang bagaimana bersaing dalam setiap pasar produk yang diminati yang dimulai dengan analisis strategi penetapan pasar sasaran dan bagaimana pasar sasaran dipilih. Analisis penentuan posisi sangat berguna dalam mengestimasi tanggapan pasar, mengevaluasi persaingan dan preferensi pembeli. Informasi analisis, dikombinasikan dengan pertimbangan dan pengalaman manajemen, merupakan dasar untuk penyeleksian strategi penentuan Posisi. Hubungan yang eras antar strategi penentuan posisi dan segmentasi memerlukan koordinasi strategi.

References

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Issue

Vol. 1 No. 2 (2003): August

Section

Articles

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