HUBUNGAN KETERGANTUNGAN ANTARA MOTIF DAN KEPUTUSAN PEMBELIAN JASA DESAIN GRAFIS DI SURABAYA

Authors

  • Tetty Arifah Fakultas Ekonomi Universitas Wijaya Kusuma Surabaya

DOI:

https://doi.org/10.30742/equilibrium.v2i6.197

Keywords:

Motif kognitif, motif afektif, keputusan pembelian

Abstract

Studi ini meneliti tentang hubungan antara motif yang terdiri dari : motif kognitif dan motif afektif dengan keputusan pembelian. Hasil dari penelitian ini menunjukkan bahwa terdapat hubungan yang signfiikan antara motif dan keputusan pembelian terhadap produk jasa desain grafis di surabaya.

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Issue

Vol. 2 No. 6 (2004): December

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Articles

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