HUBUNGAN KETERGANTUNGAN ANTARA MOTIF DAN KEPUTUSAN PEMBELIAN JASA DESAIN GRAFIS DI SURABAYA

Tetty Arifah

Abstract


Studi ini meneliti tentang hubungan antara motif yang terdiri dari : motif kognitif dan motif afektif dengan keputusan pembelian. Hasil dari penelitian ini menunjukkan bahwa terdapat hubungan yang signfiikan antara motif dan keputusan pembelian terhadap produk jasa desain grafis di surabaya.

Keywords


Motif kognitif ; motif afektif ; keputusan pembelian

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DOI: http://dx.doi.org/10.30742/equilibrium.v2i6.197

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