PENGARUH PENGGUNAAN BINTANG IKLAN TELEVISI TERHADAP CITRA MERK KUKU BIMA ENER-G DI SURABAYA SELATAN

Dwi Indah Mustikorini

Abstract


Studi ini meneliti tentang pengaruh penggunaan selebriti sebagai bintang iklan televisi terhadap citra merek produk Kuku Bima Ener-G pada pemirsa televisi di Surabaya selatan? Hasil dari studi ini menunjukan bahwa Penggunaan selebriti sebagai bintang iklan televisi mempunyai pengaruh yang signifikan terhadap citra merek pada produk Kuku Bima Ener-G di Surabaya Selatan

Keywords


selebriti; citra merek

Full Text:

PDF

References


Acker, David A., V. Kumar, George S. Day, 1995. Marketing Research. Fifth Edition, John Wiley and Sons, Inc.

Agrawal, Jadish, Wagner A. Kamakura, 1995. The Economic Worth of Celebrity Endorser: An Event Study Analysis. Journal of Marketing.

Assael, Henry, 1995. Consumer Behavior and Marketing Action. Fifth Edition, Cincinati: South Western College Publishing.

__________, 1998. Consumer Behaviour and Marketing Action. Sixth Edition, Cincinati: South Western College Publishing.

Baker, Michael J., B. Zafer Erdogan, Stephen Tagg., 2001. Selecting Celebrity Endorsers: The Practioner's Perspective. Journal of Advertising Research.

Goldsmith, Ronald E., Barbara A. Lafferty, Stephen J. Newell. 2000. The Impact of Corporate Credibility and Cewlebrity Credibility on Consumer Reaction to Advertisements and Brand. Journal ofAdvertising, Volume XXIX Number 3 Fall.

Indriantoro, Nu, Supomo, Bambang, 2002. Metodologi Penelitian Bisnis (untuk Akuntansi dan Manjemen). Edisi Pertama. Cetakan Kedua. BPFE Yogyakarta.

Kamins, Michael A., 1990. An Investigation into the "match-up" Hypothesis in Celebrity Advertising: When Beauty Maybe Only Skin Deep. Journal of Advertising, Volume 19, Number 1.

Kasali, Rhenald. 1993. Manajemen Periklanan (Konsep dan Aplikasinya di Indonesia). Cetakan Ketiga, Jakarta: Pustaka Utama Grafiti.

Kotler, Philip. 2000. Marketing Management. The Millenium Edition, Prentice Hall.

__________, A.B. Susanto, 2001. Manajemen Pemasaran di Indonesia. Edisi Pertama, Terjemahan, Jakarta: Penerbit Salemba Empat.

Lai, Ravi, Gordon Wade, Cynthia Wallacker, Keith Kelley, 1997. The Proper Use of Celebrity Endorsers.

Nunally, Jum C. 1978. Psychometric Theory. Edisi Kedua, New York: McGraw-Hill.

Ohanian, Roobina, 1990. Construction and Validation of a Scale to Measure Celebrity Endorsers; Perceived Expertice, Trustworthiness, and Attractiveness. Journal ofAdvertising.

Ouwersloot, Hans, Anamaria Tudorica, 2001. Brand Personality Creation Through Advertising. Maxx Working Paper Series.

Rangkuti, Freddy. 2002. Creating Effective Marketing Plan. Jakarta: PT. Gramedia Pustaka Utama.

Rossiter, John, Larry Percy, 1987. Advertising and Promotion Management. New York, McGraw-Hill, Inc.

Schifuian, Leon G. and Leslie Lazar Kanuk, 1997. Consumer Behavior. Sixth Edition, Prentice Hall International, New Jersey.

_________, 2000. Consumber Behavior. Seventh Edition. New Jersey, Prentice Hall, International Edition.

Shimp, Terrence A., 2000. Advertising Promotion (Supplement Aspect of Integrated Marketing Communications). Fifth Edition. The Dryden Press Harcourt College Publisher.

__________,Brian D. Till, 1998. Endorsers in Advertising: The Case of Negative Celebrity Information. Journal of Advertising, Volume XXVII, Number 1.

Siagian, Dergibson, Sugiarto, 2002. Metode Statistika untuk Bisnis dan Ekonomi. Cetakan Kedua, Jakarta: PT. Gramedia Pustaka Utama.

Sugiyono, 2003. Statistika untuk Penelitian. Cetakan Kelima, Bandung: Alfabeta, CV.

Sumartono, 2002. Terperangkat dalam Iklan (Menopang Imbas Pesan Iklan Televisi). Bandung: Alfabeta, CV.

Sutisna, 2002. Perilaku Konsumen dan Komunikasi Pemasaran. Cetakan Kedua, Bandung: PT. Remaja Rosdakarya.

Umar, Husein, 2002. Riset Pemasaran dan Perilaku Konsumen. Jakarta: PT. Gramedia Pustaka Utama.

Wikipedia Indonesia, Ensiklopedia Bebas Berbahasa Indonesia.




DOI: http://dx.doi.org/10.30742/equilibrium.v5i12.243

Refbacks

  • There are currently no refbacks.


Copyright (c) 2017 Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi

Indexed By:

      
      

  Creative Commons License

Equilibrium by http://journal.uwks.ac.id/index.php/equilibrium is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

 

 

 

 

 

Office: EQUILIBRIUM
Faculty of Economics and Business Universitas Wijaya Kusuma Surabaya
Dukuh Kupang XXV No. 54 Surabaya, Indonesia 60225 
Phone: +62315613231   
email: equilibrium@uwks.ac.id

p-ISSN 1693-1378 | e-ISSN 2598-9952