PENGARUH PENGGUNAAN BINTANG IKLAN TELEVISI TERHADAP CITRA MERK KUKU BIMA ENER-G DI SURABAYA SELATAN

Authors

  • Dwi Indah Mustikorini Fakultas Ekonomi Universitas Wijaya Kusuma Surabaya

DOI:

https://doi.org/10.30742/equilibrium.v5i12.243

Keywords:

selebriti, citra merek

Abstract

Studi ini meneliti tentang pengaruh penggunaan selebriti sebagai bintang iklan televisi terhadap citra merek produk Kuku Bima Ener-G pada pemirsa televisi di Surabaya selatan? Hasil dari studi ini menunjukan bahwa Penggunaan selebriti sebagai bintang iklan televisi mempunyai pengaruh yang signifikan terhadap citra merek pada produk Kuku Bima Ener-G di Surabaya Selatan

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Vol. 5 No. 12 (2006): December

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