Penggunaan Keputusan Pembayaran QRIS Sebagai Dompet Digital

Arya Putra Dwi Kusuma

Abstract


This research aims to examine whether usefullness and convenience influence QRIS (Quick Response Code Indonesia Standard) payment decisions as a digital wallet for students of the Faculty of Economics and Business at Universitas Wijaya Kusuma Surabaya, either partially or simultaneously. This research method uses a descriptive quantitative approach and questionnaires distributed to 100 students as primary data. Researchers use the purposive sampling technique, and the analytical method is multiple linear analysis. This research uses two independent variables and one dependent variable. Independent variables use Usefullness (X1) and Ease of Use (X2) and use payment decisions (Y) as the dependent variable, and data processing uses SPSS 23. Results obtained that the Ease of Use variable has the most dominant influence on QRIS payment decisions as a digital wallet with a value of 35.4%. The utility variable shows a value of 26.9%, which means that this variable affects the payment decision variable, which means that all independent variables have a significant effect on QRIS payment decisions as digital wallets for students of the Faculty of Economics and Business, Universitas Wijaya Kusuma Surabaya

Keywords


Buying Decision, Digital Wallet, Consumer Behavior, Technology Acceptance Model

Full Text:

PDF

References


Ardiansyah, A. (2021). Pengaruh kemudahan dan keamanan data pribadi terhadap minat menggunakan dompet digital. In Skripsi.

Aulia, S. (2020). Pola Perilaku Konsumen Digital Dalam Memanfaatkan Aplikasi Dompet Digital. Jurnal Komunikasi, 12(2). https://doi.org/10.24912/jk.v12i2.9829

Bank Indonesia. (2020). QR Code Indonesian Standart (QRIS). 1–22.

Davis, Fred D. “Perceived Usefullness, Perceived Ease of use, and User Acceptance of Information Technology.” MIS Quarterly, vol. 13, no. 3, 1989, pp. 319–40. JSTOR, https://doi.org/10.2307/249008. Accessed 11 Jan. 2023.

Fatmawati, E. (2015). TECHNOLOGY ACCEPTANCE MODEL (TAM) UNTUK MENGANALISIS PENERIMAAN TERHADAP SISTEM INFORMASI PERPUSTAKAAN. 09(01), 1–13.

Genady, D. ilham. (2018). PENGARUH KEMUDAHAN, KEMANFAATAN, DAN PROMOSI UANG ELEKTRONIK TERHADAP KEPUTUSAN PENGGUNAAN UANG ELEKTRONIK DI MASYARAKAT (Issue 11140850000042).

https://data.tempo.co/data/1316/e-wallet-jadi-alat-pembayaran-digital-terpopuler- di-2021

Karsen, M., Chandra, Y. U., & Juwitasary, H. (2019). Technological Factors of Mobile Payment: A Systematic Literature Review. Procedia Computer Science, 157, 489–498. https://doi.org/10.1016/J.PROCS.2019.09.004

Kotler, Philip dan Keller, Kevin Lane, 2009. Manajemen Pemasaran. Edisi Kedua Belas. Jakarta:Indeks.

Kuganathan, K. V. & Wikramanayake, G. N. (2014). Next Generation Smart Transaction Touch Points. International Conference on Advances in ICT for Emerging Regions (ICTer). 96-102.

Kurniawati, E. T., Zuhroh, I., & Malik, N. (2021). Literasi dan Edukasi Pembayaran Non Tunai Melalui Aplikasi QR Code Indonesian Standard (QRIS) Pada Kelompok Milenial. Studi Kasus Inovasi Ekonomi, 05(01).

Lesmana, R. H. (2022). Efektivitas Penggunaan Quick Response Code Indonesian Standard (Qris) Sebagai Metode Pembayaran Nontunai Bus Surabaya Di Kota Surabaya. Skripsi, Jurusan Administrasu Publik, Universitas Ilmu Sosial Dan Ilmu Politik, 3(2018).

Ningsih, H. A., Sasmita, E. M., & Sari, B. (2021). Pengaruh Persepsi Manfaat, persepsi kemudahan penggunaan, Dan Persepsi Risiko Terhadap Keputusan Menggunakan Uang Elektronik ( QRIS ) Pada Mahasiswa. 4(1), 1–9.

Nurdin, Difa Restiti, & Rizki Amalia. (2021). PENGARUH MEDIA SOSIAL TERHADAP PENGETAHUAN TENTANG Quick Response Code Indonesian Standard (QRIS). Jurnal Ilmu Perbankan Dan Keuangan Syariah, 3(2). https://doi.org/10.24239/jipsya.v3i2.55.157-173

Permadi, Y. A., & Wilandari, A. (2021). PREFERENCES OF USING Quick Response Code Indonesian Standard (QRIS) AMONG STUDENTS AS A MEANS OF DIGITAL PAYMENT. Journal of Enterprise and Development, 3(1). https://doi.org/10.20414/jed.v3i01.3285

Priambodo, S., & Prabawani, B. (2016). PENGARUH PERSEPSI MANFAAT,

ELEKTRONIK (Studi Kasus pada Masyarakat di Kota Semarang). Jurnal Ilmu Administrasi Bisnis, 5(2), 127-

https://doi.org/10.14710/jiab.2016.11294

Putri, N. I., Munawar, Z., & Komalasari, R. (2022). Minat Penggunaan QRIS Sebagai Alat Pembayaran Pasca Pandemi. 155–160.

Schiffman, Leon dan Kanuk, Leslie Lazar, 2008, Perilaku Konsumen, Edisi Ketujuh. Jakarta:Indeks

Selvira, A. P., Nur, A., Semule, H., Fitri, R. F., & Partamo, V. S. (2020). PENGARUH KEMANFAATAN DAN KEMUDAHAN PENGGUNAAN. 02(03), 26–33.

Setiawan, I. W. A., & Mahyuni, L. P. (2020). QRIS DI MATA UMKM: EKSPLORASI PERSEPSI DAN INTENSI UMKM MENGGUNAKAN

QRIS. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana. https://doi.org/10.24843/eeb.2020.v09.i10.p01

Shukla, Suchita and Chirag Malhotra. 2017. Digital Payments in India. Journal of Business and Management Volume 9 Hal 28-33.

Sihaloho, J. E., Ramadani, A., & Rahmayanti, S. (2020). Implementasi Sistem Pembayaran Quick Response Indonesia Standard Bagi Perkembangan UMKM di Medan. Jurnal Manajemen Bisnis, 17(2). https://doi.org/10.38043/jmb.v17i2.2384

Yohana Tri Widayati. (2015). APLIKASI TEKNOLOGI QR ( QUICK RESPONSE

)CODE IMPLEMENTASI YANG UNIVERSAL. 1(1), 1–16.

http://repository.upi.edu/14867/16/S_PEA_1005771_Appendix7.pdf




DOI: http://dx.doi.org/10.30742/equilibrium.v20i2.4107

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi

Indexed By:

      
      

  Creative Commons License

Equilibrium by http://journal.uwks.ac.id/index.php/equilibrium is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

 

 

 

 

 

Office: EQUILIBRIUM
Faculty of Economics and Business Universitas Wijaya Kusuma Surabaya
Dukuh Kupang XXV No. 54 Surabaya, Indonesia 60225 
Phone: +62315613231   
email: equilibrium@uwks.ac.id

p-ISSN 1693-1378 | e-ISSN 2598-9952

slot gacor slot gacor hari ini slot gacor 2025 demo slot pg slot gacor slot gacor