STUDI TENTANG IMPULSE BUYING PADA KONSUMEN RANCH MARKET BUKIT DARMO BOULEVARD SURABAYA

Dwi Bhakti Iriantini, Wiwik Herawati

Abstract


Impulse buying (unplanned purchases) becomes one of the most preferred focal points by many market participants. In one study of impulse buying, it shows that 30-50% of all modern market purchases (supermarkets) have been classified by the buyers themselves as impulse buying (unplanned purchases). Therefore, market participants compete to find out more about how the process, the factors that influence it and the impact of unplanned purchases (Foroughi, et al., 2011). Ranch Market Bukit Darmo Boulevard Surabaya has used several ways to encourage customers to make unplanned purchases (impulse buying). The existence of massive discounts on the product, making consumers interested to buy one or more than one product. Consumers can take advantage of credit card or debit card payments when customers do not have the cash to pay for product spending and this will support unplanned purchases. There are several individual factors that influence consumer impulse buying that is Shopping enjoyment, Impulse buying Tendency, Hedonic Shopping Value, and Emotional Positive. This study aims to find out Impulse buying on the consumers of Pasar Hill Market Darmo Boulevard Surabaya.

Keywords


Shopping enjoyment, Impulse buying Tendency, Hedonic Shopping Value, and Emotional Positive, Impulse buying

Full Text:

PDF

References


Beatty E. Sharon, Ferrel M. Elizabeth. (2010). Impulse buying: Modeling Its Precursors. Journal of Retailing. 74(2); 169-191.

Foroughi A., Aishah N Buang, and Sherilou M. (2011). Exploring Impulse buying Behavior Among Iranian Tourists In Malaysia (Case Study). 2nd International Conference on Bussiness and Economic Research, October 2011.

Kotler, Philip. 2006. Manajemen Pemasaran.Edisi Kesebelas, Jakarta: Indeks kelompok Gramedia.

Kotler, Philiph, 2011, Manajemen Pemasaran, Edisi Keduabelas, Indeks, Jakarta.

Premananto, Gancar Candra.2007.”Proses Pengambilan Keputusan Pembelian Impuls dengan Pendekatan Psikologi Lingkungan dan Rantai Kausalitas” Jurnal Antisipasi, Vol.10

Rook, D.W. and Fisher, R.J. 1995, Trait and normative aspects of impulse buying behavior, Journal of Consumer Research, Vol. 22, No. 3, pp. 305-313.

Stern, H. 2009. A the signature of impulse buying today. Journal of Marketing. Vol 26.

Samuel, Hatane.2005 “Respon Lingkungan Belanja sebagai Stimulus Pembelian Tidak Terencana pada Toko Serba ada (Toserba)” Jurnal Manajemen & Kewirausahaan, Vol.7

Sugiyono. 2011. Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif dan R & D). Bandung. Penerbit Alfabeta.

Tendai M., Crispen Chipunza (2009). In-store shopping environment and impulse buying. African Journal of Marketing Management, 1(4): 102-108.

Website:

(http://www.academia.edu/1069998/Potret_Bisnis_Ritel_Di_Indonesia_Pasar_Modern) Diakses pada April 2015

(http://www.anneahira.com/carrefour-indonesia.htm) Diakses pada April 2015

(http://id.wikipedia.org/wiki/Hipermarket) Diakses pada April 2015

(http://id.wikipedia.org/wiki/Carrefour) Diakses pada April 2011




DOI: http://dx.doi.org/10.30742/equilibrium.v0i0.415

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi

Indexed By:

      
      

  Creative Commons License

Equilibrium by http://journal.uwks.ac.id/index.php/equilibrium is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

 

 

 

 

 

Office: EQUILIBRIUM
Faculty of Economics and Business Universitas Wijaya Kusuma Surabaya
Dukuh Kupang XXV No. 54 Surabaya, Indonesia 60225 
Phone: +62315613231   
email: equilibrium@uwks.ac.id

p-ISSN 1693-1378 | e-ISSN 2598-9952

slot gacor slot gacor hari ini slot gacor 2025 demo slot pg slot gacor slot gacor