Return to Article Details PERSEPSI KONSUMEN SEBAGAI MEDIATOR ANTARA KEPRIBADIAN MEREK DAN PENGALAMAN MEREK: STUDI PADA AGROINDUSTRI OLEH-OLEH MAKANAN MILIK SELEBRITI DI MALANG, INDONESIA (Consumer Perception as a Mediator Between Brand Personality and Brand Experience: A Study of Celebrity-Owned Souvenir Food Agroindustries in Malang, Indonesia) Download Download PDF