.jpg)
FENOMENA JASA TITIP BELI (JASTIP) SEBAGAI BENTUK BUDAYA KONSUMTIF MASYARAKAT PADA MASA PANDEMI COVID-19
Abstract
The buying and selling service (Jastip) is a new symptom of Indonesian society. Jastip is a bridge for online shoppers who want to shop, from teenagers, and new rich people to socialite mothers. Especially during the Covid-19 pandemic, jastip has actually become a new style for consumers to shop without the need to leave the house, in addition to not being tired, to minimize the spread of Covid-19. This article will explore these symptoms as part of the consumptive culture of society, especially during the Covid-19 pandemic. The results of this study indicate that the culture of shopping through courier services cannot be separated from what Jean Baudrillard calls a mode of consumption. As for the meaning, this phenomenon is also interpreted as a way to raise one's social status. By using certain products or brands, they feel that others will respect them.
Keywords: Jastip, Behavior, Consumptive Culture, Society.
Full Text:
PDFReferences
Adlin, Alfathri (Ed). 2006. Resistensi Gaya Hudup: Teori dan Realitas. Yogyakarta: Jalasutra
Bagong. 2017. Sosiologi Ekonomi: Kapitalisme dan Konsumsi di Era Masyarakat Post-Modernisme. Jakarta: Kencana
Baudrillard, Jean P. 2004. Masyarakat Konsumsi. Terjemahan : Wahyunto, Cetakan Pertama, Yogyakarta: Kreasi Wacana
Damsar. 2002. Sosiologi Ekonomi. Jakarta: Rajawali Pers
______. 2009. Pengantar Sosiologi Ekonomi. Jakarta: Prenada Media
Fella, Sarah, dan Sair, Abdus (2020). “Menjadi Korea”: Melihat Cara, Bentuk dan Makna Budaya Pop Karea Bagi Remaja di Surabaya. Journal of Urban Sociology. Volume 3 No 2 Tahun 2020 hal 7-29
Haryanto, Sindung. 2011. Sosiologi Ekonomi. Yogyakarta: Ar Ruzz
Horton, Paul B & Chester L. Hunt. 1984. Sosiologi. Jakarta: Erlangga
Ibrahim, Idi Subandy (ed). 2011. Kritik Budaya Komunikasi, Budaya, Media, dan Gaya Hidup dalam Proses Demokratisasi di Indonesia. Yogyakarta: Jalasutra
_____________________. 2004. Life Style Ecstasy. Kebudayaan Pop dalam Masyarakat Komoditas Indonesia. Yogyakarta: Jalasutra.
Kasiyan. 2008. Manipulasi dan Dehumanisasi Perempuan dalam Iklan. Yogyakarta: Ombak
Lee, Martyn J. 2006. Budaya Konsumen Terlahir Kembali: Arah Baru Modernitas dalam Kajian Modal Konsumsi dam Kebudayaan. Yogyakarta: Kreasi Wacana
Lukacs, George. 2010. Dialektika Marxis: Sejarah dan Kesadaran Kelas. Yogyakarta: Ar-Ruzz Media
Ritzer, George dan Douglas J. Goodman. 2008. Teori Sosiologi Modern. Jakarta: Kencana Prenada Media Group.
_______________________________. 2012. Teori Sosiologi: Dari Sosiologi Klasik sampai Perkembangan Terakhir Post-Modern. Yogakarta: Pustaka Pelajar
Storey, John. 2003. Teori Budaya dan Budaya Pop: Memetakan Lanskap Konseptual Cultural Studies. Yogykarta: Qalam
___________. 2007. Kultural Studies dan Kajian Budaya Pop: Pengantar Komprehensif Teori dan Metode. Yogyakarta: Jalasutra
Turner, Bryan. 2012. Teori Sosial: Dari Klasik sampai Post Modern. Yogyakarta: Pustaka Pelajar.
DOI: http://dx.doi.org/10.30742/jus.v5i1.1971
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 Journal of Urban Sociology
Jl Dukuh Kupang XXV/54 Surabaya, Eas Jawa, Indonesia.
Phone. (031) 5677577. Fax (031) 5679791
Homepage: http://journal.uwks.ac.id/index.php/sosiologi/index
ISSN 2620-5211 (Printed)
Journal of Urban Sociology is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Indexed by
