PENGARUH EVIDENCE OF SER VICE TERHADAP PATRONAGE BUYING MOTIVES (MOTIF PEMBELIAN TERPOLA) KONSUMEN LONDON BEAUTY CENTRE DEMUR ANDAYANI DI SURABAYA
| Dublin Core | PKP Metadata Items | Metadata for this Document | |
| 1. | Title | Title of document | PENGARUH EVIDENCE OF SER VICE TERHADAP PATRONAGE BUYING MOTIVES (MOTIF PEMBELIAN TERPOLA) KONSUMEN LONDON BEAUTY CENTRE DEMUR ANDAYANI DI SURABAYA |
| 2. | Creator | Author's name, affiliation, country | Ruswiati Suryasaputra; Fakultas Ekonomi Universitas Wijaya Kusuma Surabaya; Indonesia |
| 3. | Subject | Discipline(s) | |
| 3. | Subject | Keyword(s) | Evidence of Service, patronage buying motives |
| 4. | Description | Abstract | Tujuan penelitian ini untuk meneliti apakah evidence of service yang meliputi orang, proses dan bukti fisik berpengaruh signifkan terhadap patronage buying motives konsumen London Beauty Centre Jemur Andayani di Surabaya. Sampel penelitian menggunakan metode Incidental Sampling. Hasil Penelitian menunjukkan bahwa bahwa evidence of service yang meliputi orang (people), proses (process) dan bukti fisik (physical evidence) mempunyai pengaruh signifikan terhadap motif pembelian terpola (patronage buying motives) konsumen London Beauty Centre Demur Andayani di Surabaya. |
| 5. | Publisher | Organizing agency, location | Research Institution and Community Service Universitas Wijaya Kusuma Surabaya |
| 6. | Contributor | Sponsor(s) | |
| 7. | Date | (YYYY-MM-DD) | 2017-12-18 |
| 8. | Type | Status & genre | Peer-reviewed Article |
| 8. | Type | Type | |
| 9. | Format | File format | |
| 10. | Identifier | Uniform Resource Identifier | https://journal.uwks.ac.id/index.php/equilibrium/article/view/288 |
| 10. | Identifier | Digital Object Identifier (DOI) | http://dx.doi.org/10.30742/equilibrium.v7i1.288 |
| 11. | Source | Title; vol., no. (year) | Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi; Vol 7, No 1 (2009): April |
| 12. | Language | English=en | id |
| 14. | Coverage | Geo-spatial location, chronological period, research sample (gender, age, etc.) | |
| 15. | Rights | Copyright and permissions |
Copyright (c) 2017 Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. |