Pengaruh Customer Experience Terhadap Repurchase Intention Pada Gold Gym Surabaya Town Square (SUTOS) Di Surabaya
Abstract
Full Text:
PDFReferences
Chen, S.-C., & Lin, C.-P. 2014. The Impact Of Customer Experience And Perceived Value On Sustainable Social Relationship In Blogs: An Empirical Study. Technological Forecasting & Social Change xxx (2014), pp. 1-11.
Hasan. A. 2018. Marketing Dan Kasus-Kasus Pilihan. Cetakan Pertama. Media Pressdindo. Yogyakarta
Kertajaya, H. 2006. Hermawan Kertajaya on Marketing. Gramedia Pustaka Utama: Jakarta.
Lunnette, Caroline., Andreani, Fransisca. 2017. Kepuasan Experiential Marketing Terhadap Minat Beli Ulang di Gyu Kaku Galaxy Mall, (Online), Jurnal Hospitality dan Manajemen Jasa Vol. 5, No. 2, Manajemen Perhotelan, Universitas Kristen Petra, Surabaya.
Nasermoadeli, A., Choon-Ling, Kwek., Maghnati, Farshad. 2012. Evaluating the Impact of Customer Experience on Repurchase Intention. International Journal of business and management vol.8, No.6 2013. 128 138
Setyono, D., Widyanata, O. Y., Siaputra, H., & Jokom, R. 2017. Analisa Pengaruh Experiential Marketing Terhadap Minat Beli Lang Konsumen Konig Coffee & Bar. Jurnal Hospitality dan Manajemen Jasa, 5 (01), 2017.
Schmitt, Brend H. 1999. Experiential Marketing: How to get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands. New York: The Free Press
Sugiyono. 2017. Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung : Alfabeta, CV.
Tanzil, G., Irawan, I., & Aprilia, A. 2017. Analisa Konsep Sizzling Steak Yang Merupakan Experiential Marketing Terhadap Minat Pembelian Ulang Konsumen Di Restoran Pepper Lunch Tunjungan Plaza Surabaya. Jurnal Hospitality dan Manajemen Jasa, 5 (01), 2017.
DOI: http://dx.doi.org/10.30742/pragmatis.v4i1.3036
Refbacks
- There are currently no refbacks.
Indexed By:
PRAGMATIS by https://journal.uwks.ac.id/index.php/pragmatis/ is licensed under Creative Commons Attribution-ShareAlike 4.0 International
PRAGMATIS
Department of Management, Faculty of Economics and Business Wijaya Kusuma Surabaya University
Dukuh Kupang XXV No. 54 Surabaya, Indonesia 60225
Phone: +62315613231
email: pragmatis@uwks.ac.id
e-ISSN 2828-8238