The Influence of Using the Google Play Books Application on Interest in Reading E-Books among @literarybase Account Followers
), Anton Hermawan(2), Albertus Pramukti Narendra(3),
(1) Satya Wacana Christian University
(2) Perpustakaan dan Sains Informasi, Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana
(3) Satya Wacana Christian University
Corresponding Author
Abstract
Purpose Research. The low interest in reading among the public is still a problem for Indonesia as a developing country. Technological advances in the direction of digital have allowed e-books to become a new reading medium. This condition shifts reading culture from printed books to digital media. The emergence of e-books is expected to be a medium that attracts readers and increases people's interest in reading. This study will discuss the effect of applying Google Play books on the interest of reading e-books of @literarybase account followers. The community @literarybase is taken up because it is an important forum for encouraging reading interest for its members. Research Methods. This study uses a quantitative method. Data measurement was conducted using a questionnaire on a Likert scale of 1-5, which was distributed to 150 respondents. Data Analysis. The data obtained will be processed using the Structural Equation Modeling (SEM) method. The data processing analysis tool will use the Smart-PLS application version 3.0. Result. Based on the data that has been processed, using the Google Play Books application can significantly affect the interaction on the @literarybase account. In addition, the interaction on the @literarybase account significantly affects the interest in reading e-books. The use of the Google Play Book app among @literarybase account followers significantly affects their interest in reading e-books. Conclusion. It can be concluded that the use of the Google Play Book application among the followers of the @literarybase account has a significant influence on the interest in reading e-books. Meanwhile, an interesting finding from this study is that online reading communities such as @literarybase accounts can mediate the use of the Google Play Book application in increasing the reading interest of its members.
Keywords: reading interest; e-books; google play books; online reading community
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