Pengaruh Elemen Bauran Pemasaran Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Konsumen Menggunakan Jasa Pengiriman Barang Pada PT. JNE Cabang Surabaya Selatan (Studi Pada Konsumen Pengguna Jasa Pengiriman PT. JNE Cabang Surabaya Selatan)

Abstract

This study aims to determine the effect of elements of the marketing mix and consumer confidence on consumer purchasing decisions using goods delivery services at PT. JNE South Surabaya Branch. One of the factors that can influence purchasing decisions is by applying elements of the marketing mix consisting of products, prices, places, promotions, people, processes, and physical evidence and increasing consumer confidence. The formulation of the problem in this study is whether the elements of the marketing mix (marketing mix) and consumer trust have a significant effect on consumer purchasing decisions in using goods delivery services at PT. JNE South Surabaya Branch. The purpose of this study is to determine the effect of elements of the marketing mix and consumer confidence on purchasing decisions. The method used in this research is quantitative. The population in this study are the consumers of JNE service users. The sampling technique in this study is a non-probability sampling technique used by 100 respondents. The data collection method used in this study was a questionnaire. Data analysis used descriptive analysis and multiple linear analysis. The results showed that the marketing mix and consumer trust together had a significant effect on purchasing decisions. However, two variables do not have a significant effect on purchasing decisions, namely place variables and physical evidence.