Vol 6, No 1 (2025)

March

DOI: http://dx.doi.org/10.30742/pragmatis.v6i1

Articles

Strategic Choices For Stakeholders To Understand Asean Framework Agreement On Services (AFAS) As An Entry Mode Of Choice In Internationalization In Schedule Of Commitment (Soc): Evidence From The Services Industry

DOI : 10.30742/pragmatis.v6i1.4354

Herlitah Herlitah, Darma Rika Swaramarinda, Nadia Afrilliana

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1-12

Review Literature: Pelatihan Dan Kompensasi Terhadap Kinerja Karyawan

DOI : 10.30742/pragmatis.v6i1.4390

Syavalma Zahwa Az- zahra Tholib, Febiola Dwi Sersanti, Vellycia Dwi Cintia Radita, Chinta Isya Rahmawati

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13-23

Strategi Marketing Untuk Menguasai Market Anak Dan Remaja Di Era Digital

DOI : 10.30742/pragmatis.v6i1.4421

Dipa Teruna, Tedy Ardiansyah

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24-35

Pengaruh Service Excellence, Promosi, Dan Variasi Produk Terhadap Kepuasan Pelanggan Jelita Cosmetics (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Wijaya Kusuma Surabaya)

DOI : 10.30742/pragmatis.v6i1.4557

Rahmat Hidayatullah Ramadhan, Adrianto Trimarjono

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36-42

Pengaruh Store Atmosphere, Kualitas Pelayanan Dan Word Of Mouth Terhadap Keputusan Pembelian Pada Exterior Store Surabaya

DOI : 10.30742/pragmatis.v6i1.4558

Syaifullah Yusuf Jaelani, Maqbula Arochman

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43-51

Pengaruh Kemudahan Transaksi, Kepercayaan, Kenyamanan, Dan Desain Antarmuka Terhadap Minat Nasabah Menggunakan Aplikasi Blu BCA

DOI : 10.30742/pragmatis.v6i1.4583

Ida Ariyani, Rudi Hermanto

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52-58

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PRAGMATIS by https://journal.uwks.ac.id/index.php/pragmatis/ is licensed under Creative Commons Attribution-ShareAlike 4.0 International

PRAGMATIS
Department of Management, Faculty of Economics and Business Wijaya Kusuma Surabaya University
Dukuh Kupang XXV No. 54 Surabaya, Indonesia 60225
Phone: +62315613231
email: pragmatis@uwks.ac.id

e-ISSN 2828-8238

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Vol 6, No 1 (2025)

March

Table of Contents

Articles