Vol. 6 No. 1 (2025): March

Articles

• Strategic Choices For Stakeholders To Understand Asean Framework Agreement On Services (AFAS) As An Entry Mode Of Choice In Internationalization In Schedule Of Commitment (Soc): Evidence From The Services Industry

  Herlitah Herlitah, Darma Rika Swaramarinda, Nadia Afrilliana

  1-12

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  Abstract view : 355 times | Download: 135 times | Download: 0 times | DOI : https://doi.org/10.30742/pragmatis.v6i1.4354
  

• Review Literature: Pelatihan Dan Kompensasi Terhadap Kinerja Karyawan

  Syavalma Zahwa Az- zahra Tholib, Febiola Dwi Sersanti, Vellycia Dwi Cintia Radita, Chinta Isya Rahmawati

  13-23

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  Abstract view : 281 times | Download: 261 times | Download: 0 times | DOI : https://doi.org/10.30742/pragmatis.v6i1.4390
  

• Strategi Marketing Untuk Menguasai Market Anak Dan Remaja Di Era Digital

  Dipa Teruna, Tedy Ardiansyah

  24-35

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  Abstract view : 328 times | Download: 185 times | DOI : https://doi.org/10.30742/pragmatis.v6i1.4421
  

• Pengaruh Service Excellence, Promosi, Dan Variasi Produk Terhadap Kepuasan Pelanggan Jelita Cosmetics (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Wijaya Kusuma Surabaya)

  Rahmat Hidayatullah Ramadhan, Adrianto Trimarjono

  36-42

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  Abstract view : 132 times | Download: 101 times | DOI : https://doi.org/10.30742/pragmatis.v6i1.4557
  

• Pengaruh Store Atmosphere, Kualitas Pelayanan Dan Word Of Mouth Terhadap Keputusan Pembelian Pada Exterior Store Surabaya

  Syaifullah Yusuf Jaelani, Maqbula Arochman

  43-51

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  Abstract view : 170 times | Download: 223 times | DOI : https://doi.org/10.30742/pragmatis.v6i1.4558
  

• Pengaruh Kemudahan Transaksi, Kepercayaan, Kenyamanan, Dan Desain Antarmuka Terhadap Minat Nasabah Menggunakan Aplikasi Blu BCA

  Ida Ariyani, Rudi Hermanto

  52-58

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  Abstract view : 280 times | Download: 186 times | DOI : https://doi.org/10.30742/pragmatis.v6i1.4583