Assessment of the Sustainability Level of Wonosari Tea Agrotourism in Malang Regency Using the Multidimensional Scaling (MDS) Method Through the Rapid Appraisal for Agrotourism (RAP-Agrotourism) Approach

Penilaian Tingkat Keberlanjutan Agrowisata Teh Wonosari di Kabupaten Malang dengan Metode Multidimensional Scaling (MDS) Melalui Pendekatan Rapid Appraisal for Agrotourism (RAP-Agrotourism)

Authors

  • Resta Feby Arini Agribusiness Study Program, Faculty of Agriculture, Pembangunan Nasional Veteran East Java University, Indonesia.
  • Dona Wahyuning Laily Agribusiness Study Program, Faculty of Agriculture, Pembangunan Nasional Veteran East Java University, Indonesia.
  • Prasmita Dian Wijayati Agribusiness Study Program, Faculty of Agriculture, Pembangunan Nasional Veteran East Java University, Indonesia.

DOI:

https://doi.org/10.30742/jisa26120265493

Keywords:

agrotourism, economic dimension, multidimensional scaling, RAP-Agrotourism, sustainability

Abstract

Wonosari Tea Agrotourism is a plantation-based tourist destination in Malang Regency with considerable potential, yet it faces multidimensional management challenges. Domestic tourist visits during 2016–2025 fluctuated significantly, indicating management dynamics and potential pressures on the area's long-term viability. Ecological, economic, socio-cultural, infrastructure, and institutional pressures may also affect sustainability. This study aimed to analyze the sustainability status of Wonosari Tea Agrotourism using the Multidimensional Scaling (MDS) method through the Rapid Appraisal for Agrotourism (Rap-Agrotourism) approach. Data were collected through interviews and questionnaires involving managers and visitors across five dimensions, each with six attributes. Results showed that the overall sustainability index reached 72.88, categorized as moderately sustainable. The ecological (77.13), socio-cultural (79.13), and institutional (91.02) dimensions were classified as sustainable, while infrastructure (67.22) was moderately sustainable. The economic dimension obtained the lowest score (49.88) and was categorized as less sustainable, making it the primary priority for improvement. Sensitive attributes in the economic dimension include ticket and product pricing and tea product processing. Therefore, agrotourism management should focus on strengthening the economic dimension through optimizing these sensitive attributes to support overall sustainability and enhance the long-term viability of the area.

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Published

2026-06-27

Issue

Vol. 26 No. 1 (2026): Jurnal Ilmiah Sosio Agribis Vol 26 No 1

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Copyright (c) 2026 Resta Feby Arini, Dona Wahyuning Laily, Prasmita Dian Wijayati

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