Gastrodiplomasi Indonesia di Prancis: Pandangan Diaspora Indonesia
DOI:
https://doi.org/10.30742/jus.v8i2.4746Keywords:
Gastrodiplomacy, Diaspora , Indonesia, France.Abstract
Gastrodiplomasi Indonesia, yang dipromosikan melalui program "Indonesia Spice Up The World" dan didukung oleh diaspora melalui upaya co-branding, bertujuan untuk memanfaatkan kuliner Indonesia sebagai alat diplomasi budaya dan penguatan identitas nasional dalam skala global. Program ini menekankan pentingnya kuliner sebagai jembatan budaya yang dapat memperkenalkan Indonesia kepada dunia, khususnya di Prancis, yang sering disebut sebagai gerbang seni kuliner global. Namun, implementasi gastrodiplomasi Indonesia di Prancis menunjukkan adanya kesenjangan antara upaya pemerintah yang berfokus pada kemitraan dengan restoran-restoran terpilih dan promosi ekspor produk kuliner, serta inisiatif-inisiatif diaspora Indonesia yang seringkali diinisiasi secara independen. Meskipun aktor-aktor kunci seperti Kedutaan Besar Republik Indonesia (KBRI) di Paris, konsulat, dan organisasi budaya seperti Rumah Budaya Indonesia secara aktif menyelenggarakan acara kuliner, termasuk kolaborasi dengan restoran-restoran milik diaspora di Paris, tantangan tetap ada. Tantangan ini meliputi distribusi produk makanan asli Indonesia dan kurangnya sinergi antara pemerintah dan diaspora. Studi ini menunjukkan perlunya kolaborasi yang lebih kuat antara pemerintah dan diaspora untuk meningkatkan gastrodiplomasi Indonesia. Pendekatan yang inklusif dan adaptif diperlukan, seiring dengan eksplorasi teknologi digital untuk mendukung promosi kuliner.
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