Book Review: Trihartono, A., & Putri, E. A. L. (2025). Diplomasi Gelombang Korea (Hallyu): Aktor, Media, dan Dampak. KHD Production. 187 pp.
DOI:
https://doi.org/10.30742/jus.v9i1.5161Keywords:
Cultural diplomacy, Hallyu, South Korea, Soft power, non-state actorsAbstract
This article reviews Diplomasi Gelombang Korea (Hallyu): Aktor, Media, dan Dampak, analyzing Hallyu as a strategic soft power instrument. The book systematically maps the ecosystem from historical roots to the digital 3.0 era, highlighting the synergy between state and private actors. While offering a comprehensive chronological narrative, this review interrogates its state-centric framework. By integrating “success without design” and non-state agency perspectives, the article challenges the portrayal of the government as an omnipotent architect. Furthermore, it explores the evolving role of fandoms as independent referees and the causal link between exploitative business models and Hallyu’s global competitiveness. Ultimately, it emphasizes the need for a more nuanced understanding of ethical contradictions within contemporary cultural diplomacy.
References
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Dewi, P. R. K. (2021). The Role of the Bali’s Korean Pop Fandom in Supporting South Korea’s Soft Power. Indonesian Perspective, 6(1), 103–117. https://doi.org/10.14710/ip.v6i1.37515
Kim, T. Y., & Jin, D. Y. (2016). Cultural Policy in the Korean Wave: An Analysis of Cultural Diplomacy Embedded in Presidential Speeches. International Journal of Communication, 10, 25514–25534.
Liu, R. (2024). The Business Model and System of the Korean Music Industry within a Collectivist Society. International Conference on Applied Psychology and Marketing Management, 193. https://doi.org/10.1051/shsconf/202419301017
Nye, J. S. (2008, March 1). Public Diplomacy and Soft Power. The Annals of the American Academy of Political and Social Science, 616(1), 94–109
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